Sunday, June 04, 2006
Making the Money
"Marlins third baseman Miguel Cabrera has signed an endorsement deal with Citgo to serve as the Florida spokesman for the oil company's new Energia Latina marketing campaign. Plans for television ads are still being developed. Cabrera will participate in youth baseball clinics on behalf of the company ... Look for Marlins pitcher Dontrelle Willis, who loves his iPod, to be part of a marketing campaign, probably this summer, for the Nike+iPod Sport Kit, the new wireless iPod device that will allow runners to gather data on their speed and listen to their iPods while exercising."(SunSentinel)
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